Mac Lips

Diversity within the makeup industry is rising, and I wanted to contribute to this movement.

It is widely known that lip shades appear differently on each individual, even when the colour is the same. Since physically shooting eight models for every lip shade was not feasible at Asos, I developed eight digital avatars instead. This approach provides customers with a more accurate way to visualize how a lipstick might complement their unique complexion.

For this project, I used ZBrush to sculpt the digital models, Substance Painter to create realistic skin tones and lipstick textures, and Blender Cycles for rendering.