Future Front Row
In name of Orthodoxx, I was invited to present a collection during the Amsterdam Fashion Week's 'Future Front Row' event. This was the first live holographic fahsion show. Hosted at the iconic Felix Meritis venue in Amsterdam.
This groundbreaking event challenged norms with avant-garde designs and inspiring presentations, signaling a significant shift in the fashion world.
For this project, I took on the responsibility of formulating the concept, the designs, and overseeing the creation of all 3D elements including animations.
It was an honor to create and showcase five digital looks during the first-ever hologram runway.
The Collection
"Unveiled" is our tribute to Orthodoxx's beliefs – embracing personal expression and breaking free from old norms. Here, the "traditional rules" are unveiled, leaving a path for creativity to flourish. This collection merges physical charm with digital innovation, reshaping fashion's future in a whole new way.
Teaser
For the reveal of Orthodoxx’s participation to Future Front row, I created a teaser video. This video was also used by Future Front Row on their social platforms.
The Process
For this project, CLO3D played a very important role. Creating styles with this program really allows me to be experimental and creative.